#UnfilterMexico

For years, the entertainment industry has portrayed Mexico through a yellow filter. It has even become a meme.
That’s because yellow in cinema denotes heat, risk, and danger. Together with Emmanuel “Chivo” Lubezki, the most awarded Mexican Cinematographer (3 times Oscar winner), we ask the industry to stop using this yellow filter.

Hollywood, let the world see Mexico without filters, with its true colors.

Let’s leave the yellow just for our beer.

      Agency: GUT Los Angeles x GUT Mexico | CCO: Ariel Abramovicci, Bruno Acanfora

AWARDS

Clios

Gold | Theatrical I Film I Branded Content - UNFILTER MEXICO - Corona

Gold | Partnerships | Collaborations - UNFILTER MEXICO - Corona

Silver | Film: Fan Engagement - UNFILTER MEXICO - Corona