top of page
Freelance Creative Directors
Don’t Rent-A-Car. Rent THE Car.
The rent-a-car insdustry is the definition of boring. And the reason can be found in the names itself. Rent-aaaaa-car? Why would you want “A” anything? ”THE” is always better than “A”. So we changed the game with a simple word swap to show the world we offer THE best rental experience with the largest fleet of BMWs for the price you can actually afford.​




Agency: GUT Miami | Creative Chairman: Anselmo Ramos | CCO: Ricardo Casal, Juan Javier Peña Plaza | ECD: Dean Paradise, Bruno Mazzotti
bottom of page